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Experience

Aug 2022 - Present

Pluralsight | Senior Product Designer

  • Designing smart notifications to boost customer engagement and retention, a key initiative at Flow

  • Redesigned customer support tool, increasing user satisfaction rate by 30%, and enabling use on both multi-tenant and single-tenant platforms

  • Conducted user interviews, and market research, and created personas for successful product redesign

  • Reduced UAT time and discrepancy between design and product by collaborating with engineers

  • Created and launched a new user onboarding experience, resulting in a 50% increase in user engagement

  • Conducted user research and tested design concepts to support product managers in creating new features

  • Led collaborative research project with the sales and marketing team to enhance user experience for the Flow app

  • Collaborated with other design teams on user flows, strategy, and feature planning, increasing user engagement by 10%

July 2019 - July 2022

Games24x7 | Product Designer

  • Designed new user flows for login, registration, adding cash, and withdrawals in RummyCircle and My11Circle, increasing new user numbers and reducing bounce rates

  • Reduced table waiting time in the rummy game through a new strategy for managing table time

  • Designed experiments to enhance user journeys for RummyCircle and My11Circle, conducting user research and usability testing

  • Collaborated on creating and standardising the app's design system

  • Conceptualised and designed a help and support page with an AI chatbot for efficient customer query handling

  • Revamped the "invite a friend" feature for both RummyCircle and My11Circle platforms

  • Led the development of a campaign website from inception to launch

  • Led a team of designers in creating innovative concepts, visual mockups, and design specifications

  • Presented design proposals to diverse stakeholders

  • Contributed to customer engagement, retention, and acquisition strategies for My11Circle

May 2018 - June 2019

TIAA GBS India | User Experience Designer

  • Contributed to the design system and component creation for TIAA, including the development of a style guide for TIAA Bank.

  • Focused on ensuring accessibility and solving user issues related to sign-in processes and form completion.

  • Addressed readability and accessibility concerns on TIAA.org.

  • Designed a dedicated bank account page for TIAA bank account holders.

  • Evaluated branding, product, and company details to create a style guide with alternative designs and dashboard layouts.

  • Created a design team page from scratch for the company profile.

Aug 2016 - April 2018

Infobeans | UI/UX Designer

  • Worked on client projects spanning E-commerce, Media, and Insurance domains.

  • Redesigned client websites, incorporating additional visual elements and enhancements.

  • Created and enhanced visual elements on client websites.

  • Designed weekly mailers for the company.

  • Collaborated with stakeholders and clients to gather requirements and ensure successful design delivery.

  • Executed designs by integrating feedback mechanisms and adhering to best design principles.

  • Created and maintained a visual library.

  • Participated in both small and large projects with tight deadlines.

Feb 2015 - July 2016

Synsoft Global |  UI/UX Designer

  • Collaborated with clients to understand project requirements and design aesthetically pleasing interfaces.

  • Worked on various projects, including a chat app (similar to Tinder), an environment support app, an e-commerce platform, a news app (resembling YouTube), and a taxi/cab app, building them from the ground up.

  • Played a pivotal role in the design team by studying user psychology, resulting in increased app downloads.

Jan 2013 - Jan 2015

Expert in Aisa | Freelance Designer

  • Successfully designed and redesigned mobile applications and websites for various clients.

  • Conducted research to inform design decisions and improve user experiences.

  • Created wireframes and mockups to visualise and plan client projects.

  • Developed applications for both iOS and Android platforms.

  • Designed marketing materials such as brochures, newsletters, and web assets for small companies.

Education

2008 - 2012

B. E (ECE)

VITS, RGPV

2007-2008

12th in Science

MP Board

Skills & Expertise

  • Design research, Design strategy, Journey mapping, Survey/Observation, Customer-centric design approach, Creating User flows, User Journeys, Information Architecture, Rapid Prototyping, Human-centered design (HCD), User Interface, Storytelling, Scenario Design, Worked on Agile, Design thinking process, delivering the best solutions in a small amount of time.

  • Figma, Adobe XD, Sketch, Photoshop, Illustrator, Keynote, Miro, Jira, After Effect, Proto Pie, Zeplin.

  • Product strategy, Design management, Mood board, Storyboarding, Sketching, and Illustration.

  • HTML, CSS, Less, Sass, jQuery

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